Frankfurt Dive Center

Professional divers (and a married couple) came to Maison Taupe to disrupt the traditional look of diving industry brands: they wanted their dive centre to be less masculine & extreme.

We made it open & inviting, yet kept their undeniable professionalism.

With icons created from logomark elements as well as an open and diverse colour palette, Frankfurt Dive Center becomes a cohesive brand. We used the same icons to develop a comprehensive merch line, consisting of bespoke t-shirts, caps, and hoodie designs.

All to make it stand out.

Make sure to visit FDC at Vogesenstraße 12C in Frankfurt am Main

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